Sales Manager

Royal Brinkman Spain, is a subsidiary of Royal Brinkman International, a 140-year-old company
based in the Netherlands that is a leading supplier to the professional greenhouse horticulture
sector. This family-owned organization is dedicated to creating a better and sustainable future for
the entrepreneur in protected horticulture.
Royal Brinkman Spain is seeking an experienced and results-oriented sales leader to drive growth
and performance across our Spanish operations. As Sales Team Leader, you will oversee and
support a team of Account Managers based in Almería. Travel is required across Spain and
Portugal.

Sales Manager
In this pivotal role, you will champion a customer-first sales strategy, ensure the achievement of
sales targets, and foster a high level of customer satisfaction.
Are you looking for an operational and commercial management position at a leading familyowned
company with plenty of room for growth and development? Do you have a hands-on
mentality and affinity with horticultural supplies? Then read on!

Role Overview:
• Develop and manage the overall company sales budget, identifying short- and long-term
improvements
• Supporting the Branch Manager and reporting directly to him
• Collaborate with individual Account Managers to create and execute sales plans that align
with the company’s commercial strategy and achieve targeted revenue and margins.
• Identify new areas of growth, evaluate alternate business models to drive future growth
• Drive and maintain high levels of customer satisfaction across all accounts.
• Responsible for setting sales targets for and helping and supporting our sales team in
generating leads and enquiries on all products.
• Visit existing and potential clients

Key Tasks & Responsibilities:
1. Develop, steer and monitor sales plans for the branch, such that:
a. Relevant market data & trends are gathered together with the sales team to help the
branch manager better analyse & steer for the best market & stake holder approach
b. Yearly Sales (Sales manager responsibility,) & Key Account (Account manager
responsibility) plans are created and aligned with both the performance targets for the
branch, the company’s global strategy and the relevant stakeholders within the branch.
The format of the plans is given by the Branch manager. The plans are discussed with -
and approved by - the Branch Manager
c. Lead, coach, and support the sales team in developing the skills necessary to excel
individually and collectively
d. Advice the branch manager on the yearly budget plan regarding turnover, gross margin
part & sales costs and is able to execute this plan
e. Progress of the execution of the plans is actively monitored and reported upon the
branch manager. Corrective measures are aligned with the branch manager and taken
if and when the results in the field of turnover, margin, segmentation, customer
satisfaction, etc. fall behind
f. Ensure pricing policy and the calculation maximize turnover and margins
g. As member of the local management team and from a sales management perspective
an active contribution is given to the overall strategy of the branch and its execution
 

2. Provides direction and leadership to the sales team, such that:
a. The team operates in line with the local and global sales strategy and is aware of the
latest strategic, organisational, product and market developments
b. The team is steered, facilitated, inspired and coached to get the best out of themselves,
the organisation and the market; doing so by using a balanced and situational approach
of task- and result-oriented approach on one hand and a people- and developmentoriented
approach on the other
 

3. Identify and initiate improvements in the Sales processes, such that:

a. Sales systems, procedures and processes are continuously monitored and the branch
manager is regularly advised on optimalisation so that the sales objectives can be
achieved in an efficient and effective way
b. Together with the branch manager clarity is created in the task, authorities and
responsibilities of all stakeholder in the Sales (and Operations) processes in line with
global guidelines

Qualifications, Experience and Skills:
Education & Industry Knowledge
• Bachelor´s degree in Post-secondary education (University or College) in Business,
Horticulture, Agriculture.
• Industry knowledge, experience in agriculture industry, horticulture, greenhouses, or on-farm
environments is a strong advantage
• Solid ability to understand market trends, customer challenges, and general product
knowledge
• Additional leadership training is considered an asset
Leadership and Team Development
• At least 10 years of experience in sales and team management, including recent leadership roles
• Performance-motivated leader who fosters individual and team growth
• Self-driven, professional, and capable of working independently with minimal supervision
• Collaborative, diplomatic, courteous, patient, and enthusiastic team player with a strong work
ethic

Sales Strategy and Business Acumen
• Develop and implement sales strategy: Formulate sales plans, set measurable goals,
and establish a budget to guide the sales team and expand market share.
• Analyze sales performance: Track and analyze sales data, market trends, and competitor
activities to identify opportunities and areas for improvement.
• Contribute to business planning: Participate in broader business planning, including
commercial strategy, budgeting, and mid-term planning.
• Optimize profitability: Implement pricing policies and contract negotiations to maximize
sales volumes and long-term profitability.

• Experienced in consultative sales that improves customer profitability and consistently meets
corporate sales targets.
• Develop and implement regional sales strategies to achieve revenue, profitability, and growth
objectives. Establish sales targets, forecasts, and performance metrics for the sales team

Customer Focus and Relationship Building
• Demonstrated customer-oriented mindset with a consistent track record of high client
satisfaction
• Ability to build lasting relationships by deeply understanding clients’ businesses and delivering
tailored solutions

Communication, Organizational & Problem-Solving Skills
• Excellent written and verbal communication skills (in Spanish and English)
• Strong time management, organizational, and problem-solving skills, with ability to make sound
decisions independently.
• Highly detail-oriented with the ability to manage multiple priorities efficiently

Digital Proficiency & E-Commerce Strategy
• Proficiency in CRM systems, webstores, and social media platforms for managing customer
data and driving sales
• Advanced computer skills, including full proficiency in Microsoft Office Suite (Word, Excel,
PowerPoint, Outlook)
• Integrate digital tools into their sales strategies
Competitive compensation commensurate with qualifications and experience. References
required.

Please send CV with cover letter to: marianela@royalbrinkman.es
Royal Brinkman Spain, is committed to fostering an inclusive and accessible environment where
all employees and applicants feel valued, respected, and supported. We encourage applications
from individuals of diverse backgrounds and experiences.
encourage applications from individuals of diverse backgrounds and experiences.

Job Details

Sector: Horticultural supplies
• Hours per week: 40
• Experience level: Senior
• Education level: Bachelor’s degree or higher
• Location: Almería
• Contact: Marianela Sánchez
• E-mail : marianela@royalbrinkman.es Phone: +34 673874707

What do we offer?

We believe in placing the right person in the right role and ensuring they enjoy their work. In
addition to a competitive salary and development opportunities at every level, we offer:
• A versatile role in a fast-growing organization with a clear vision
• Professional support from your colleagues
• Flexible working hours and partial remote work options
• 25 vacation days and 10 additional days off (based on full-time)
• A pleasant working atmosphere
• A laptop, mobile phone, and company car suited to the role

Our Values

“Global specialist in horticulture” defines who we are. “Let’s improve together” is our mission.
This motto reflects how we operate—collaborating with growers, suppliers, and partners to
improve horticulture worldwide. Our core values—connection, innovation, reliability,
helpfulness, and expertise—are essential to fulfilling our promise. They form the foundation of
everything we do and communicate to customers, suppliers, and colleagues. They’re part of our
DNA.

Note: Acquisition in response to this vacancy is not appreciated.